Everyone who’s bonded with an iPad, meet the mini version today. Apple announced an iPad for people who dream of a computer in their pockets. ABC’s NielCarlinksy shows us if it fits.
“This is iPad mini.” Apple’s latest big thing is small. The iPad mini is the Mini Me of the iPad –the most popular tablet ever by a mile, with 100 million sold already. It certainly is small. It’s not quite small enough to fit into a lapel pocket or the back of your jeans but they say it’s as thin as a pencil.
It has all the familiar features but it’s as light as a pad of paper, half the weight of the original iPad and about 2 inches smaller. It’s small enough to use in one hand, keep in a purse, or stuff into a large pocket, though it’s much bigger than an iPhone.
One handed use. Easier to hold up in bed, easier to hold up when you’re on an airplane seat.
Apple founder Steve Jobs once scoffed at anything smaller than the original iPad as “dead on arrival.” But the competition proved there is a market for small devices like the Kindle Fire and Android tablets. Apple wants that business, though officials didn’t concede feeling even a shred of heat at today’s presentation.
“I can’t even see them in the rearview mirror.” Is it just about obliterating the competition and entering a space where there IS demand?
I think if it was just about business, they would have priced it lower. But at $329, I think they’re saying, we are going to make the best product we can make for that size, not for the price.
If you’re wondering who needs a smaller iPad, history has shown need has nothing to do with it when it comes to consumers gobbling up Apple’s latest. Neil Carlinsky, ABC news, San Jose, California.